1.All I should care about are the numbers
When it comes to social media most people are primarily concerned with what we in the biz refer to as ‘vanity metrics’ – The number of followers, likes, or comments on your social media accounts or posts. Good marketers understand that while those metrics can be helpful when determining your reach- they don’t necessarily represent any correlation with attracting paying customers to your business. Just because your business has 10,000 followers doesn’t mean that any of them will convert to customers, and even if they do, they may not be your ‘ideal’ customer. Social media marketing is about identifying your ideal customer, reaching them through specific targeting, and coming up with fun and unusual ways to convert them to actual paying supporters of your brand. Social media marketers should be more concerned with the quality of engagement of their social posts rather than the sheer quantity of clicks.
2. The more I post the better!
There is a common misconception that the more often you bombard your followers with content, the more eyeballs will see your posts, and the more followers and customers you will acquire. While perhaps this used to be an effective technique, in today’s age of complex platform algorithms posting more often just for the sake of posting will probably do more harm than good to your accounts. Again, the pro tip is to focus on producing high quality content that your followers will want to engage with and share with others- not producing a large quantity of content.
3. I need to use hashtags all the time
Despite the ubiquitous nature of hashtags there is still a lot of confusion about how exactly they should be used or more importantly, not used. Certain demographics interact more favorably with hashtags than others. The specific demographics of your target customer will help dictate exactly how your voice on social media should sound. Unfortunately, there is no one-sized-fits-all strategy for using hashtags and your brand’s use of hashtags will differ immensely based on the platform you are using. One general tip is to only use hashtags that are highly relevant to your post. Instagram, for example, allows 30 hashtags per post. Does this mean that you should always use all 30? Absolutely not! Identify the best hashtags for your brand and mix them in with post-specific hashtags for the best results.
Conclusion: If you’ve made it to the end of this blog post you’ve probably picked up on the overarching theme – Quality over Quantity! If you’re overwhelmed don’t hesitate to reach out to the Freemind Team. We offer social media management that can take the form of full-service social media management (posting on your behalf) or year-long editorial calendars and strategic plans that you can implement yourself!