How do you physically reach customers spread out all over the country? You travel by map of course! Or, if you’re lucky, you take your very own branded tour bus…
When you launch two products at once, big efforts get to escalate into full-blown productions. We collaborated with bus companies, hotels and convention centers, a travel agency, graphic design and video production companies, three product groups across Microsoft, various top community influencers, a completely separate Microsoft road tour production, and a 15,000-person tradeshow to pull off this 10-city, fully documented 3-week roadshow.
- Over 180k video views in 3 weeks
- 18,200 attendees