Special ops – Microsoft SQL Server

Special ops – Microsoft SQL Server

It’s not every day that a client goes straight to its community to help promote a new product, but when Microsoft launched SQL Server 2012, that’s exactly what they called us to do.

This effort combined an extensive campaign of marketing assets from and an award-winning video series that won mind share from the community worldwide. We drove engagement through contests and social media interaction, then extended the campaign with a full service event strategy that took us on multi-city seminar tour across the United States.


  • Over 2k attended events nationwide
  • 64% likelihood to recommend on new product

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