The Microsoft Certification Professional (MCP) program boasted over 5 million members worldwide, but the brand was in need of reinvigorating to reclaim it’s once sought-after reputation as the best certified individuals in the technology industry.
A purely awareness-only campaign was built to elevate the MCP brand with the intention of challenging the audience to do something amazing. Our disruptive approach played with humor and provocation aimed at grabbing attention through a full digital presence. Through strategic partnerships, we provided cheeky animated banners that drove folks to a new landing environment, and wacky videos that really woke people up.
- 13 million total impressions on videos and website
- $0.01 – 0.31 cost per engagement